About Me

Veronica L. Thomas, Ph.D.

Welcome!

I am an Associate Professor of Marketing at Old Dominion University. My research focuses on marketing research methods and consumer psychology. My work delves into the dynamics of how social influence shapes and impacts consumer behavior. Through contexts such as secrecy, social media, and sales, my team and I work to unravel the intricacies of human behavior, decode market dynamics, and generate novel insights.

My overarching objective is to contribute innovative consumer insights that not only cater to the needs of practitioners and the academic community but also enrich the educational journey of my students. By leveraging my expertise, I aspire to deliver an elevated educational experience that fosters a deeper understanding of the ever-evolving landscape of marketing.